WIC - Women, Infants, and Children Program supports the nutritional health and wellness of families, especially women, infants, and children.

Wisconsin WIC Eligibility:

• Child under 5 years of age, and/or
• Be pregnant, or recently had a baby, and
• Live in Wisconsin, and
  
• Meet WIC income guidelines  
  • You may be automatically income eligible if you participate in other programs such as:
    • FoodShare
    • Medicaid
    • BadgerCare Plus
    • Wisconsin Works Program (W-2)
• Legal guardians of children can apply for WIC for children in their care

Learn more about the Wisconsin WIC Program benefits here

How to apply for WIC:

• Call or text (608) 205-8755
• Apply Online
• Email [email protected]

Office Hours:

Monday - Friday:  8:00 AM - 4:30 PM
Late appointments available on the third Tuesday of each month until 5:00 PM

Resources:

1. La Crosse Area Food Resources
   
2. La Crosse County Resource Guide for WIC Participants
3. Breastfeeding Resources 

WIC Nondiscrimination Statement

Families that participate in WIC can also participate in the Fit Families SNAP-Ed Program.

Wisconsin Fit Families Supplemental Nutrition Assistance Program - Education (WI SNAP-ED)

Fit Families is a coaching program focused on:

1. Healthy food and beverage choices
2. More daily physical activity
3. Building healthful environments

How Does Fit Families Work?

1. We connect you with a Fit Families Coach
2. You choose your food or activity goal
3. Your Coach contacts you monthly to help your family meet the goal 

Core Messages of Fit Families:

1. Make Every Bite Count...More Fruits & Vegetables
2. Make Every Sip Count...More Healthy Beverages
3. Move More...Watch Less 
4. Eat Healthy, Be Active...Your Kids are Watching!

To find out more visit: https://wifitfamilies.org/Invite

SNAP-Ed Nondiscrimination Statement